![]() ![]() Joswiak helps dream up new products and is considered critical to the company's success. ![]() A couple of years ago, Joz got oversight of marketing for all Apple products, ranging from iPhones to iPads to the Apple TV, Apple Watch and applications. He's become central to product launches and recently debuted a low-priced iPad for students. Joswiak-or Joz as he's known at Apple-may be the most important executive not featured on the company's executive profiles page. Chief Financial Officer Luca Maestri, retail head Angela Ahrendts and General Counsel Kate Adams, a relative newcomer, all brought leadership experience from other companies.īeneath them are dozens of vice presidents, and Bloomberg picked 15 who are crucial to the Apple of today and the company of tomorrow. Other skilled leaders include services head Eddy Cue, software leader Craig Federighi, top chip engineer Johny Srouji, hardware leader Dan Riccio, semi-retired car project chief Bob Mansfield and, of course, Ive. If Cook were to leave his post in the near term, potential successors would include Chief Operating Officer Jeff Williams, whose profile has risen steadily inside and outside Apple, and marketing boss Phil Schiller. He also said succession planning for all key executive roles has been on the agenda at every Apple board meeting in recent years, though he didn't identify any potential candidates. Apple rarely discusses succession planning, and when asked about it at the company's most recent shareholder meeting, Cook said "passing the baton" wisely is one of his most crucial responsibilities. ![]()
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